Avaneka Garg
UX UI Designer

With extensive professional experience in conducting UX research and designing interactive end-to-end user flows, I thrive on close collaboration with multidisciplinary teams across technology, business, and design. I am known for my energetic self-starting attitude and ability to foster team cohesion.

Experience

Creative UX UI Designer, Doodleblue Innovations, Chennai, August 2022 — Present

  • Conducting user research to understand user behaviours, needs, and pain point.

  • Analysing market trends and competitor offerings to inform design decisions.

  • Translating user insights into conceptual designs and wireframes.

  •  Collaborating with cross-functional teams to ideate and iterate design solutions (like managers, clients and developers!   

  • Designed end-to-end experience for various services like (e-commerce, healthcare, Retail, Government etc.) products on mobile & web platforms.

  •  Continuously iterating on designs based on user feedback and usability testing results.

Junior UX UI Designer, Berkshire Solutions, June 2022 - Nov 2022 

  • Created Mobile App designs to provide services to the customers.

  •  Understanding product specifications and user psychology.

  •  Prepare and present rough drafts to internal teams and key stakeholders.

  • Designed Low fi and Hi Fi wireframes for designs.

Merchandise Manager, Hennes & Mauritz AB, July 2015 - Oct 2021/Marks & Spencers Reliance Pvt LTD, May 2013 - June 2015

  • Supervised and trained employees of merchandising team and tracked workflow to meet goals and objectives.

  • Creating customer journeys and profiles for better & relevant product displays.

  • Defined and implemented creative visual merchandising strategy to attract and engage customers Making floor navigation system, layout planning, and props design and providing ideas for better customer experience.

  • In-depth understanding of the brand, products, and target customers. Actively work to enhance brand image.

Projects

E-Commerce - Wallantics, Chennai Super Kings, Joggle, Masalaonmymind.com, Asian Paints AID/APPC.
Government Services - Block By Block, City Centre District
Health - Manipal trutest, Pharma Secure
Real Estate - RentCo
Marketing - GoodFor, Cameo, GeeCee Ventures
Others - Animeta, hBits.com, UMobile, Capitoll.com etc. Junior UX UI Designer

Skills

  • Proficient in Figma, Adobe Premier Pro, Adobe After Effects, Maze, Notion, Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Education

  • UX UI Course from Scratch, Designerrs Academy, June 2022

  • M.Sc. in Home Science, Fashion & Textile Merchandising(Amity University), 2011-2013

  • B.Sc. in Home Science, Lady Irwin College(Delhi University), UK, 2008-2011

Personal qualities

  • Creative and innovative thinker with a keen eye for aesthetics.

  • Strong communicator, capable of effectively articulating design concepts.

  • Collaborative team player with a positive attitude.

  • Passionate about staying current with technology and design trends.